Jasmin Charles' first ever album placement was on Kendrick Lamar's "Bitch Don't Kill My Vibe" from the album Good Kid m.a.a.d. City , featuring a fully orchestrated solo featured near the end of the single. That led to other placements for TDE artists, then to working alongside J Cole for 3 of his recently released works. Each artist earned Grammy nominations for their albums for displaying deep artist vulnerability while directly addressing how social & personal issues affected their lives.